The latest report by IMARC Group, titled “Laundry Detergent Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the market. The laundry detergent market report also includes competitor and regional analysis, and contemporary advancements in the market. The global laundry detergent market size reached US$ 48.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 64.2 Billion by 2028, exhibiting a growth rate (CAGR) of 4.99% during 2023-2028.
Laundry Detergent Market Overview:
Laundry detergent, also known as washing powder, is a cleaning agent utilized for cleaning dirty laundry. It is made with builders or water softeners, bleach, surfactants, enzymes, soil anti-deposition agents, optical brighteners, foam regulators, fragrances, dyes, and corrosion inhibitors that help keep insoluble salts off the clothes. It is cost-efficient, safe to use, suitable for different water qualities, and widely available in liquid and water forms. Owing to these properties, laundry detergent is widely utilized across the textile, healthcare, and hospitality industries.
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Global Laundry Detergent Market Trends:
The market is primarily driven by the rising sales of automatic washing machines due to the growing awareness among the masses regarding hygiene. In addition, the escalating demand for scented laundry care products for a fresh and pleasant experience represents another major growth-inducing factor. Besides this, due to hectic lifestyles, individuals are widely adopting detergent pods and gels to wash clothes with minimal effort and time. This, coupled with the rising popularity of natural or organic laundry detergents that are environment-friendly and harmless to the skin and clothes, is positively influencing the market growth. Moreover, the easy product availability on e-commerce platforms, rapid urbanization, the escalating demand for liquid detergents, and competitive marketing strategies adopted by the leading players to expand their consumer base are some of the other factors creating a favorable market outlook across the globe.
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Key Market Segmentation:
Top Laundry Detergent Brands Worldwide:
Breakup by Product Type:
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