According to the latest report by IMARC Group, titled "Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," offers a comprehensive analysis of the industry, which comprises insights on the energy drinks market. The report also includes competitor and regional analysis, and contemporary advancements in the market. The global energy drinks market size reached US$ 42.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 63.4 Billion by 2028, exhibiting a growth rate (CAGR) of 6.8% during 2023-2028.
Energy Drinks Market Overview:
Energy drinks provide a quick and temporary boost in energy and mental alertness. They contain high levels of stimulant ingredients, such as caffeine and guarana, as well as sugar, taurine, ginseng, yohimbe, carnitine, bitter orange, and glucuronolactone. They also comprise other ingredients, such as vitamin B, amino acids, and herbal extracts that provide additional benefits such as improved focus, memory, and physical performance. They are available in various forms, including cans, bottles, and shots. Some commonly available energy drinks include caffeine-based, herbal, energy shots, non-carbonated, and sports drinks. Due to the rising demand for ready-to-drink (RTD) beverages among the masses, energy drinks are gaining traction across the globe.
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Global Energy Drinks Market Trends and Demand Analysis:
The increasing popularity of caffeine and energy-boosting products among individuals is driving the global market. Moreover, busy lifestyles and shifting consumer preferences are contributing to the demand for energy drinks worldwide. Apart from this, several leading players are heavily investing in developing new variants that are prepared using natural, plant-based ingredients, thus providing a boost to the market.
Besides the rising availability of energy drinks across organized distribution channels, and e-commerce sectors are significantly strengthening the growth of the market. Furthermore, the increasing investments in promotional campaigns, such as celebrity endorsements, through social media platforms are creating a positive market outlook.
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Key Market Segmentation:
Top Energy Drinks Brands Worldwide:
• Amway
• AriZona Beverages USA
• Campbell Soup Company
• Living Essentials Marketing LLC
• Metta Beverage Corp.
• Monster Energy Company
• National Beverage Corp.
• PepsiCo
• Red Bull GmbH
• Suntory Holdings Limited
• Taisho Pharmaceutical Co. Ltd
Breakup by Type:
• Alcoholic
• Non-Alcoholic
Breakup by End User:
• Kids
• Adults
• Teenagers
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Speciality Stores
• Convenience Stores
• Online Stores
• Others
Breakup by Region:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
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