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SEO, or Search Engine Optimization, is the practice of optimizing websites to increase their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies aimed at improving a website's organic (non-paid) traffic from search engines. Here's a breakdown of key aspects of SEO:

1. Keyword Research

2. On-Page Optimization

3. Off-Page Optimization

4. Technical SEO

5. Content Marketing

6. Local SEO

7. Mobile Optimization

8. Analytics and Monitoring

By implementing effective SEO strategies, businesses can improve their online visibility, attract targeted traffic, and ultimately increase leads, conversions, and revenue. However, SEO is an ongoing process that requires consistent effort and adaptation to algorithm updates and changes in user behavior.

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